December 15, 2004

Google Wins Court Battle of Using Company Names in Keywords

A story over at explains that Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia granted Google's motion to dismiss a trademark-infringement complaint brought by Geico. The trademark-infringement was because of Google using the word Geico in keyword marketing, a major source of revenue. The Judge said that "as a matter of law it is not trademark infringement to use trademarks as keywords to trigger advertising,"


Anonymous said...

Losing this case would have been a major hit to googles business model. I am glad to see them win this one. Google search is one of the most useful applications on the net and that makes them a target for lawsuits and attacks.


10:52 PM  

Post a Comment

<< Home