Google Wins Court Battle of Using Company Names in Keywords
A story over at News.com explains that Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia granted Google's motion to dismiss a trademark-infringement complaint brought by Geico. The trademark-infringement was because of Google using the word Geico in keyword marketing, a major source of revenue. The Judge said that "as a matter of law it is not trademark infringement to use trademarks as keywords to trigger advertising,"
1 Comments:
Losing this case would have been a major hit to googles business model. I am glad to see them win this one. Google search is one of the most useful applications on the net and that makes them a target for lawsuits and attacks.
Kevin
Post a Comment
<< Home